Secure your ad revenue with IAB TCF compliance

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Secure your ad revenue with IAB TCF compliance

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The Transparency & Consent Framework (TCF) is an operational framework developed by the Interactive Advertising Bureau (IAB) Europe to help website owners or publishers, vendors, and advertisers to comply with the transparency and consent obligations established by the GDPR.

TCF provides a standardized approach to obtaining user consent for the processing of personal data in the digital advertising ecosystem. It was first launched in 2018 and the IAB has since then launched different versions, with the latest version 2.3 launched in June 2025.

Deadlines

TCF v2.3 implementation : February 28, 2026

Who does IAB TCF impact?

Consumers

Consumers

End-users of your website will have greater transparency and control over how their personal data is being processed and how ad tech vendors will use this data.

Publishers

Publishers

Website owners and operators who publish content will have greater control and flexibility over how they integrate with ad tech vendors.

Vendors

Vendors

Third-party advertisers who partner with publishers like you can lawfully process personal data for online advertising and related purposes.

Prepare for IAB TCF v2.3 with CookieYes

Pre-built TCF v2.3 templates

Access a pre-built IAB-approved TCF v2.3 cookie banner that you can enable with just the click of a button, no manual effort required.
  • Fully compliant banner UI with IAB-recommended text, design and other specifications
  • User-friendly and illustrative descriptions for purposes and features
  • Layout, colour and CSS customisations for optimal user experience
Pre-built TCF v2.3 templates

Transparent consent choices

Foster trust in your brand with transparent consent experience for increased user engagement and opt-in rate.
  • Let users configure cookie consent choices easily
  • Display a call-back widget to change or withdraw consent at any time
  • Geo-target the banner based on user location and consent template
Transparent consent choices

Easy vendor management

Integrate with IAB vendors and support Google's additional consent mode to let users enjoy greater control over how their personal data is processed across ad tech network.
  • Showcase IAB's Global Vendor List (GVL) and Google Ad Tech Providers (ATP) list for complete transparency
  • Allow users to provide granular consent to each vendor and every purpose
  • Display full disclosure of vendor purposes and clear descriptions directly in the consent UI
Easy vendor management

Manage consumer data with consent
and ensure compliance with IAB TCF

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IAB TCF and what you need to do to be compliant

What is IAB Europe?

What is IAB Europe?

The Interactive Advertising Bureau (IAB) Europe is a coalition of digital marketing and advertising ecosystem that includes publishers, advertisers, ad tech vendors, and agencies. One of its major initiatives is the IAB Transparency & Consent Framework (TCF), a standard technical framework to enable websites, advertisers, and ad tech vendors to obtain and manage user consent for data processing and targeted advertising.

TCF is the most widely-used framework for GDPR compliance in the advertising industry. It facilitates the sharing user consent between publishers (via a consent management platform), advertisers, and vendors.
What is IAB TCF v2.3?

What is IAB TCF v2.3?

TCF v2.3 is the latest version of the Transparency & Consent Framework, released on May 16, 2023. It introduces significant changes to address criticism raised about TCF version 2.0, including:
  • Removal of legitimate interest as a legal basis for advertising and content personalisation.
  • User-friendly text, descriptions of purposes and features.
  • Detailed vendor disclosures with categories of data collected, retention periods, and if legitimate interest applies.
  • The first layer of the Consent Management Platform (CMP) should display the total number of vendors.
  • The CMP's UI should enable users to withdraw their consent easily.

Why should you implement IAB TCF?

To show personalised ads

To show personalised ads

Google's new guidance for using publisher products (AdSense, Ad Manager and AdMob) requires that you implement an IAB TCF v2.3 certified CMP on your site or app.

Publishers who fail to meet these specifications will not be able to show personalized ads to their visitors from Europe and the UK.
Compliance with regulations

Compliance with regulations

TCF enables publishers and advertisers to ensure that they are compliant with privacy regulations, while also providing a better user experience and building trust with their audience.

If targeted advertising plays a part in your business model, TCF lays out standard mechanisms to work with third-party vendors and reduces the risk of non-compliance.
For better ad revenue

For better ad revenue

By promoting greater transparency, the TCF can help to improve user engagement for ads, leading to more effective campaigns and better ROI for advertisers.

IAB TCF is especially relevant for publishers using Google publisher products in Europe and UK, who may see a drop in ad revenue due to non-compliance with TCF v2.3.

FAQ on IAB TCF

The IAB TCF (Transparency and Consent Framework) is a framework developed by the Interactive Advertising Bureau (IAB) Europe to provide a standardized approach to obtaining user consent for meeting the requirements of privacy regulations.

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