How Billing and Discounts Work for Agency Accounts

Last updated on August 13, 2026

This guide explains how billing works for your agency account: how your partner tier and discount are calculated, how billing dates are aligned as you add sites, and what happens to your billing when you change a plan, cancel a trial, or delete a site.

You can check whether your agency qualifies for the program on the CookieYes Agency Partner Program page.

Partner tiers

Your tier is determined by your number of paid sites, and it updates automatically as that count changes. A higher tier means a larger discount.

Tier

Active sites

Discount

Starter

0–4

None

Bronze

5–24

25%

Silver

25–49

35%

Gold

50–99

45%

Platinum

100+

50%

Note

Discounts begin at Bronze. Starter-tier sites are charged at the standard rate.

How discounts are calculated

Your discount percentage is set by your tier and applies to the standard price of every site.

When your paid site count crosses into a higher tier, the larger discount applies to the phases billing at that point. Phases that have already billed keep their current rate until their next renewal, when the new discount applies to them too. If your count drops below a threshold, your tier and discount decrease accordingly.

Qualifying versus paid sites

Qualifying for a tier and receiving its discount are two separate things:

  • Qualifying: Your total site count, including sites in trial, has reached a tier's threshold. Your dashboard shows the tier you're on track for.
  • Paid: The site's trial has ended and it is billing on your subscription. Your discount is calculated from your paid sites on your billing date.

Your dashboard may show a tier while some of your sites are still in trial. You receive that tier's discount once those sites convert to paid. The exception is billing alignment: if adding a phase crosses a tier threshold, the phases billing at that point receive the discount immediately, even for sites that were in trial until that billing event.

Changing a plan

You can change a site's plan at any time. When it takes effect depends on the direction:

  • Upgrades apply immediately. You pay only the prorated difference from what you've already paid for your current plan.
  • Downgrades apply from your next billing cycle. Your current plan continues until then.

Billing date alignment

The billing model

All sites in your agency account share a single subscription and one billing cycle. There is no separate subscription per site.

Sites you add together in one go form a phase. Each phase starts with the same 30-day trial end date. Your first phase's trial end date becomes your account's billing-cycle date, the single recurring renewal date for the whole account from that point on.

Every phase's billing eventually converges with the rest of the account, since the account has only one subscription. This happens regardless of alignment. Alignment controls three things for each phase. It sets how long the trial runs, when the phase first bills, and when its tier discount begins.

When the toggle appears

The alignment toggle appears from your second phase onward, whenever an earlier phase is still in an active trial. It is on by default.

The toggle can appear multiple times over the life of your account. It is shown whenever you add a new phase while an earlier phase is still in trial.

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With alignment on

The new phase's trial end date moves to the earlier phase's trial end date, along with any other earlier unaligned phases still in trial. What happens next depends on whether the addition crosses a tier threshold:

  • If it doesn't cross a tier threshold: only the trial end date is synced. The new phase's trial is shortened to match, but no billing event is triggered on its own.
  • If it does cross a tier threshold: the trial end dates are synced, and both the current phase and the earlier in-trial phase are billed together immediately at the new tier discount. This means a tier crossing can bring an earlier phase's billing forward, not just its trial end date.

In both cases, affected trials may be shortened, and the discount is calculated on the eligible site count at billing.

With alignment off

The new phase keeps its full 30-day trial and is first billed when that trial ends. Its first charge is prorated, covering only the period between its trial end and the account's next shared renewal date. From that renewal onward, it renews as part of the same shared subscription.

If the new phase qualifies your agency for a higher tier:

  • the new phase receives the discount on its first (prorated) charge.
  • earlier unaligned phases don't receive that discount on their own first prorated charge, but do from their next renewal, provided you still qualify.
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Note

A prorated charge is a partial payment for the period between a phase's trial end and the account's next shared renewal date, not the full subscription price. It's charged immediately at trial end, sized to the days remaining, rather than delayed until the renewal date.

Worked example: Agency Basic at $100/site/year
  • Day 0: Phase 1 (2 sites) is added. Its 30-day trial begins.
  • Day 20: Phase 2 (3 sites) is added. Phase 1 is still in trial, so the align option appears. The agency declines, so Phase 2 keeps its full 30-day trial, ending on Day 50.
  • Day 30: Phase 1 bills. Only 2 sites are paid, so the account is at Starter tier with no discount. Day 30 becomes the account's fixed billing-cycle date.
  • Day 45: Phase 3 (3 sites) is added. Phase 2 is still in trial, so the align option appears again. The account now has 8 sites, crossing the Bronze threshold of 5 sites (25% off). Because this addition crosses a tier, accepting alignment shortens Phase 3's trial to Phase 2's Day 50 end date and bills both phases together on Day 50 at the Bronze rate, rather than Phase 3 waiting until its own Day 75 end.
  • Day 50: Phase 2 and Phase 3 (6 sites) bill together at Bronze, $75/site/year. Phase 1's 2 sites stay at the Starter rate until their own renewal on Day 395, when the account-wide count applies Bronze to them as well.

Cancelling a trial

You can cancel a trial any time before it converts to a paid subscription. The site stays live until its trial period ends, after which the trial is cancelled and the site is removed from your account. To keep the site, click Reactivate trial against it on the View all websites screen before the trial period ends.

Note

If cancelling would drop your paid site count below a tier threshold, you're warned before confirming, with guidance on keeping your current tier.

Deleting a site

Deleting a site is immediate and cannot be reactivated. You can add the site again later, but it starts over as a new site. Because deletion applies straight away, it can change your paid site count and tier immediately.

Note

If removing this site would move you to a lower tier, we'll let you know before you confirm, so you can decide whether to continue or keep it. To stay on your current tier, you may want to keep this site or add another to remain above the threshold.

Viewing your billing

Your billing amount and discount update automatically as your paid site count changes. To view them, open the profile menu and go to the Billing & Invoices page, which shows your next payment date, amount due, and a breakdown by plan and discount.

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